THE BRIT & BLUE STORY

Inspired by a love for British tailoring. Made in celebration of the relentless work ethic of America’s heartland. Brit & Blue jackets are made for hardworking individuals who need well-tailored garments that are suitable for various environments, and designed to reflect the dynamic lifestyle of these ambitious individuals.

Brit & Blue’s purpose is to bring versatility to their customer’s lives, by creating pieces that can be worn during any time of day and that can be dressed up or down. These pieces also work with a variety of colors and styles, to create an unlimited number of combinations and outfits. The Brit & Blue look is one that has a depth of thought to it while simultaneously looking effortlessly put together. In addition to versatility these pieces are designed to be comfortable, cementing their status as all-day pieces—and doing so without sacrificing any degree of style or charm.

Designer Eric Adams created the prototype duck cloth jacket, which garnered attention from those around him. This further ignited his passion, pushing him to develop the Brit & Blue brand. The current design process involves a collaboration between designer and client to create a truly special piece. That being said, Brit & Blue jackets are also available in ready-to-wear sizes online or in-store at Keeneland Mercantile in downtown Lexington.

Brit & Blue is about more than clothing. It’s about helping people feel confident in the clothes they wear, and the moments of beauty and joy that derive from that confidence. These pieces belong to those who don’t settle for the ordinary, instead, these individuals are looking for clothing that tells a story. The story of hard work, distinguished style, and an intent behind everything they do. Brit & Blue clothing is aiming to become the new normal replacing the standard navy blazer with a statement piece that inspires conversation and attracts compliments.

When someone buys a Brit & Blue jacket, they feel the excitement and anticipation about the locations and events they’ll wear it to, how good they’ll look, and the reaction of those around them. A well-tailored and designed piece does more than just allow you to feel your most confident, it allows you to be fully present in the moment. When that happens, you can focus on the people around you and the memories being made.